— Hi, I'm Shelly. I'm a content strategist & copywriter. 

Playing with words and getting into people's heads is my thing. And I wouldn't have it any other way. 

For as long as I can remember, words have been my medium of choice: the metaphorical paint-and-brush I use to craft a meaningful picture in the form of text and type.

My love for content strategy and copywriting was ignited nearly seven years ago, but my affinity for words and understanding the human experience dates far beyond that. My empathetic, intuitive nature drives my passion to truly speak to the user – the person behind the persona – in a real, human way. 

In past and current roles, I've crafted digital and print content for various clients, including several Fortune 500 brands. I've learned that humility, a willingness to take risks, and mindfulness of humanity are essential to creating effective content. When coupled with granular data and a true understanding of the audience, the ideal experience is born.

When I'm not writing and advocating for users, you'll find me exploring new or familiar cities: drinking copious amounts of coffee, perusing used bookstores, or searching for the spiciest Thai cuisine in town.