— Harris Teeter: Editorial Print Content.

PROJECT

Craft content for It's My Harris Teeter, the company's quarterly, internal newsletter. 

SCOPE

Create compelling content featuring updates from the company's 300+ stores, regional news, corporate announcements, and a letter in the voice of Harris Teeter's President/CEO, Fred Morganthall. 

ROLE

Content Strategist & Writer.

COLLABORATORS

Corporate Communication Manager, Product Category Managers, Store Managers, President/CEO of Harris Teeter, and the Print Designer assigned to the project. 

GOAL

Clearly communicate updates, wins, and other noteworthy information from the prior quarter and address needs, challenges, and goals for the upcoming quarter. 

CHALLENGES

For this specific page, I was challenged to take the information given to me by the company's President regarding what he wanted to communicate to his stores and transcribe it in letter form while keeping his voice and communication style intact. 

PROCESS

 As an editorial content strategist at Harris Teeter, I was tasked each quarter with creating an internal company newsletter. I was responsible for conceptual design, content creation, edits, and distribution.

In each issue, it was imperative that company goals from both a high- and low-level were communicated. Plus, any wins from the previous quarter were highlighted, and goals for the upcoming quarter were expressed. I accomplish this, I gathered information from the company's President/CEO regarding what he wanted to communicate to his employees and drafted a letter in his voice to be placed on one of the first pages of the issue.