— SaveOnEnergy Learning Center: Desktop Experience Navigational Nomenclature.

PROJECT

Restructure content strategy for SaveOnEnergy's Learning Center hub, including new navigation menu options for a more streamlined user-centric experience.

SCOPE

Create new new main navigation and dropdown options so users are able to easily navigate the Learning Center and find blog content that fulfills the topic they are seeking. 

ROLE

Content Strategist & UI Copywriter.

COLLABORATORS

Data Analyst, Content Outreach Specialists, SEO Analysts, Content Editor, and UX/UI Designer.

GOAL

Help users easily navigate the SaveOnEnergy Learning Center by restructuring where existing content lives on the page. Add more specific navigation options so they can find what they are looking for as quickly as possible. 

CHALLENGES 

Add more granular navigation options that fulfill the categories of existing Learning Center content while still making the site recognizable to previous users.

PROCESS

When my content team and I learned that our SaveOnEnergy Learning Center would be utilizing a new CMS platform and were scheduled to migrate current content to Contentful, we seized the opportunity and decided to refresh the look, feel, and content structure in the process.

Based on user data, we knew that pain points of our current site included too broad of menu options and an unclear navigation. Because of this, we noticed dropoff and a short time on page. Many of our users were unable to find what they were looking for when they landed on our site and consequently were missing out on key content. 

To resolve this issue, I brainstormed with a cross-functional team of an SEO analyst and UX/UI designer to create a solution. After conducting an analysis of competitor blog sites and researching best practices, I found that very granular menu options were utilized on many successful experiences. Knowing this, I felt it would be beneficial to structure our page with five main navigation options and add an even more detailed sub-category to each. This would help the user find what they were looking for in the shortest amount of time. 

Additionally, based on performance analysis from previously outreached content pieces, I knew that our content geared toward children were some of our most successful. Because of this, I felt it would be beneficial to help the Kid's Center of our site stand out, so I suggested to our UX/UI designer that we make that navigation option unique among the others. 

RESULT

These prototypes show the new navigation and sub-navigation options of the Learning Center, making content more accessible for users.